Who you hand it to matters more than what is on it
Under the DMCC Act it is a banned practice to invite only your happy customers to review you.
That sounds like it is aimed at businesses buying fake reviews, and it is not only aimed at them. Cherry-picking who gets asked is the thing, and almost every small business does it by instinct rather than by decision: you ask the customer who seemed delighted, and you quietly do not chase the one who was a bit funny about the invoice.
Nobody set out to break a rule. It simply feels natural to ask the people likely to say something nice.
A printed form handed to everybody is the simplest defence
There is no selection step to get wrong. The form goes to whoever the job was for, before you know what they think of it.
Compare that with the alternative most businesses drift into: a review request you send when you feel like it. The moment collecting feedback becomes a thing you decide to trigger for one customer and not another, you have created exactly the decision the rule is about, and you have to be able to say how you made it.
Handing a piece of paper to everyone removes the question. The detail of what else the DMCC banned is a separate matter and a separate tool.
An adjective about yourself is not a question
"How was our excellent service?"
That is not asking anything. It is a request, and people answer requests politely. The same is true of friendly, professional, great, amazing and every other word you would like somebody to use about you.
The results come back uniformly positive, tell you nothing you can act on, and are slightly embarrassing to show anybody who knows what a survey is. Take the adjective out and the question starts working the same day. This page flags them as you type.
Three or four questions, and one of them open
A form handed over on a doorstep gets about ninety seconds. Four questions answered honestly beats eight where the last four are middle boxes ticked to get it over with.
And at least one has to be an open one. Scores tell you whether something is wrong. Only a sentence in somebody's own words tells you what. "What is the one thing we could have done better" is worth more than five more ratings, and it is the question people remember answering.
Say what happens next
The reason people do not fill these in is not laziness, it is a quiet and usually correct belief that nobody reads them.
One line fixes it. "This goes to the owner and we read every one" is enough, and it measurably raises how many come back, because it converts the form from a formality into a message to somebody specific.
Nothing here collects anything
The printed form is filled in with a pen and handed back to you. The link and the QR point at your own online form, wherever you want the answers to go.
This site has no server behind it, so there is nowhere for a response to arrive even if we wanted one. That is the whole design and it is the reason the tool is free.
Common questions
Can I only ask my happy customers for feedback?
No, and this changed recently enough that most businesses have not noticed. Under the DMCC Act it is a banned practice to invite only your satisfied customers to review you. Cherry-picking who gets asked is now unlawful, and almost every small business does it by instinct: you ask the ones who seemed pleased and quietly do not chase the ones who did not.
How does a printed form help with that?
Because it is handed to whoever the job was for, before you know what they think. A paper form given to everybody is the simplest possible defence: there is no selection step to get wrong. The moment feedback collection becomes something you decide to trigger per customer, you have created the decision that the rule is about.
What makes a question leading?
Usually an adjective applied to yourself. "How was our excellent service?" is not a question, it is a request. So is anything with friendly, professional, great or amazing in it. The answers come back flattering, useless for changing anything, and slightly embarrassing to show anybody. Take the adjective out and the same question starts working immediately.
How many questions should I ask?
Three or four. A form handed over on a doorstep gets about ninety seconds of attention. Four questions with a high completion rate beats eight with a low one, and the questions you cut were never being answered honestly at the end anyway, because that is where people start ticking the middle box to finish.
Are scores or written answers more useful?
You need at least one of each and most forms only have scores. Ratings tell you whether something is wrong. Only a sentence in somebody's own words tells you what it was. One box asking what you could have done better is worth more than five more ratings, and it is the box people actually remember filling in.
Does this tool collect the responses?
No, and it never will. Nothing on this site collects anything: it runs in your browser and there is no server behind it. The QR code and the link point at your own online form, wherever you want the answers to go. The printed form is filled in with a pen and handed back to you.
Should I say what happens to the feedback?
Yes, and it measurably raises how many come back. The reason people do not fill these in is a quiet belief that nobody reads them. One line saying who sees it and what happens next is enough: "this goes to the owner and we read all of them" does the job.